Sales Operations, also known as Sales Ops, serves as the brains behind the sales teams. It's the backroom where data is analyzed, plans are hatched, goals are set, and anything and everything on how to sell more and profit is covered.
If Sales Reps are race car drivers, Sales Ops are the guys in the pit, getting the drivers across the line quickly and efficiently.
Sales Operations work with the sales, legal, and marketing teams as well as clients.